A highly engaging homage to the iconic style of Elvis Presley, who shook up the world of music and fashion triggering a cultural revolution that stopped 1950s America in its tracks.

Born into poverty, his voice of liquid gold and show-stopping appearance propelled him into a life of extreme wealth. Elvis’s extraordinary story, told through a fashion lens, celebrates the shy, lonely boy who awakened an entire generation to forbidden fruit. The defiant hair, the sultry looks, the controversial moves, the gender-ambivalent outfits – even the famous sideburns – of the man who would be King are all considered in loving detail.

From impoverished scamp and teenage antihero in pink, through Hollywood heartthrob and sensual leather-clad rock star, to caped superhero in Vegas jumpsuits, the author describes his clothes with as much joy as she does his journey through the decades.

A contemporary take on the evolution of Elvis the Showman, featuring interviews with people who knew, met and dressed him, and analysis of the 2022 hit movie, Elvis.

The fascinating rags-to-riches tale, forged in the hardship and music of the poor South, it personifies the American Dream, retold with style by an author raised on Elvis’s songs and movies and who walked in his shoes through Memphis to discover they really were two-toned.
Set in a fascinating period in time, it also looks at his powerful legacy, preserved by his devoted fans, and the films and tributes still being produced in his honour today.